Category Archives: Use Case

Apache Hive: 5 facts

  1. Hive is a SQL-like layer on top of Hadoop
  2. Use it when you have some sort of structure to your data.
  3. You can use JDBC and ODBC drivers to interface with your traditional systems. However, it’s not high performance.
  4. Originally built by (and still used by) Facebook to bring traditional database concepts into Hadoop in order to perform analytics. Also used by Netflix to run daily summaries.
  5. Pig is sometimes compared to Hive, in that they are both “languages” that are layered on top of Hadoop. However, Pig is more analogous to a procedural language to write applications, while Hive is targeted at traditional DB programmers moving over to Hadoop.

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Machine learning on its way from Cloudera?

In 2013 Cloudera acquired a company called Myrrix, which has morphed into project (not yet a product) called Oryx. The system still uses MapReduce, which is not optimal. Before is becomes a product it’ll be rewritten using Spark.

Oryx will enable construction of machine learning models that can process data in real time. Possible use cases are spam filters and recommendation engines (which seems to be its sweet spot).

This competes with Apache Mahout, which processes in batch mode only.

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Marilyn Matz, CEO of Paradigm4 explains why some use cases are NOT a good fit for Hadoop

Hadoop works well when a problem can be broken down into discrete and parallel sub-tasks. Some problems must be applied to an entire dataset. She lists some of these: correlation, covariance, principal component analysis, multivariate statistics, generalized linear models.

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Western Union using Hadoop for real-time analytics

Western Union has 70 million customers in 200 countries, and processes 29 payment service transactions per second. They are now using Hadoop for real time analytics, which seems surprising as I’d expect a more likely use case to be batch analytics.

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Example use case for Hadoop and Machine to Machine (M2M) data

Telecom OEM WebNMS discusses their use of Hadoop. In one trial, they stored latency data from 7 million cable modems. Using a Hadoop cluster of 20 nodes, they observers a factor of 1o increase in performance compared to a relational database.  In addition, the cost to deploy was a small fraction of the a traditional infrastructure.

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Interesting use case about migrating away from SQL to Hadoop and NoSQL

Paytronix analyzes data from 8,000 restaurants that adds up to a few tens of terrabytes of data. Not that complex in terms of volume, but there are a lot of data fields and potential reports. They migrated from MS SQL Sever and constantly evolving ETL jobs to Hadoop and MongoDB with a lot of success.

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Enterprise use cases for Hadoop

Interesting article with  examples of presentations made by large corporations of how they use Hadoop. Most presentations at this conference were about standalone big data.

HSBC created a 360 degree view of the customer, but it was for “agile reporting” not the traditional sort that would be used in a call center or from a data warehouse. There wasn’t, however, a plan on reconciling  Hadoop and the data warehouse. They were parallel and standalone.

Many presentations avoided core enterprise concerns such as governance. Some seemed “proud” to bypass this as somehow being exempt from an inflexible model.

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